The fifth annual Arrojo Expo, held in New York on October 25-26, brought together hundreds of hairdressers for a long weekend of education, runway shows and industry tributes.
The expo kicked off with a ‘Welcome to NYC’ cocktail party and mixer that united attendees with the Intercoiffure community who were gathered in NYC for their yearly symposium. Held at Arrojo’s new facility in Tribeca, the mixer included a silent auction with Candy Shaw, live hairdressing demonstrations, a tribute to legends of hairdressing and a runway presentation.